Partnership: Sofi x Primarybid

In partnership with SoFi, we powered the 2024 launch of DSP 2.0—a sleek, fully digital Directed Share Platform that reimagines how companies allocate IPO shares to the people who matter most: employees, customers, even your core community.

Before DSP 2.0, offering shares through directed programs meant wrestling with manual systems and red tape. Now, thanks to PrimaryBid’s technology under the hood, issuers can champion investor inclusivity and level-sets IPO access. All while staying compliant and efficient, ofc.

We worked with SoFi's internal brand team to plan and produce DSP 2.0's launch.