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Product Shoot

Creating a product image library with limited resources

Description

When budget doesn't allow you to hire a project manager, set designer, photographer, or food stylist you build a team as crazy as you are and become all of those things.

The results of this shoot were fantastic. It was 1/16th of the originally quoted costs. Plus, it was really fun.

The results were also future proof. We added screens to each device in post (as a smart object so they could be easily replaced for different markets). And eventually, we adjusted the set colour to be aligned with the rebranded blue.

This imagery forms the basis for all of the imagery across web, email and paid acquisition channels (in 2021 through to today).

Credits

Photography: Andrew Sherman
Product Marketing: Áine Reilly
Set Design: Myself
Set Build: Andrew Sherman, Ian Cassidy
Creative Direction: Myself

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