Get Invested

Get Invested is an industry-wide initiative led by the key institutions across finance and fintech to put the public back at the centre of UK capital markets.

It brings together issuers, advisers, and investors to promote financial literacy, inclusion, and access to opportunities that were once out of reach.

The identity was developed to carry the mission, demand attention across the industry while appearing open, accessible and exciting enough to invite everyday people into the conversation. The result was a clear, shareable system that turned a complex policy push into a movement people could actually see and rally behind.